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Pay Per Click (PPC) Marketing

Gain High-Level Brand Exposure and Attract More Leads
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The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with AuxorTech’s  PPC management services.

Make the Right Decisions for Your Brand With PPC Advertising

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

  • Increased competition
  • Surge in ad blockers
  • Strict industry regulations
  • Changing customer demands
  • High digital ad spending
  • Varying market standards
  • Elusive consumers

Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.

Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

SEO vs. PPC: Which is the Right Strategy for Your Brand?

Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.

SEARCH ENGINE OPTIMIZATION

SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.

SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.

PAY-PER-CLICK

Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.

Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.

Leverage Pay Per Click Marketing and Take Advantage of Consumer Search Opportunities

AuxorTech is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.

Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.

Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from AuxorTech's pay per click internet marketing experts.

What Is Pay Per Click and How Does It Work?

A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services. According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?

Auxortech’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.

What is PPC?

Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click.

People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.

What Are the Different Types of PPC Ads?

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

There are various types of pay per click ads available, depending on your goals:

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

How Does PPC Marketing Work?

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.

Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.

Why Pay Per Click Marketing Works For Your Business

Boost Your Brand Recognition and Scale Up Quickly

Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.

Here are the top benefits of investing in PPC advertising services:

Low Barrier to Entry

Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.

Improved Brand Visibility

Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

Granular Targeting

Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.

Fast Results

One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Quick Experimentation

PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

One-time Campaign Promotions

Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.

Immediate and Consistent Traffic

PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts and get clicks and immediate traffic from interested customers.

Expansive Traction Channels

Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay per click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.

Trackable Data

PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.

Total Customization

Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.

What is Search Engine Marketing?

PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.

Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.

With an increasing number of consumers performing online shopping, PPC search engine marketing has become a vital digital marketing component. SEM allows advertisers to only pay for impressions that result in visitors. Each visitor incrementally improves your organic search rankings, making it one of the fastest ways to drive traffic and conversions.

How Does SEM Work?

Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result.

Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.

SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.

As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, we determine the negative keywords or irrelevant phrases that should be excluded from your keyword lists.

Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results.

Give your website the attention it deserves. Choose our AuxorTech agency and let us help you succeed at PPC search engine marketing.

Why is SEM Important in Digital Marketing?

Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.

PPC search engine marketing allows you to:

  • Reach identified target customers instantly
  • Double your investment in AdWords
  • Increase site traffic through ad visibility
  • Connect with local markets
  • Appear on competitors’ keywords
  • Bring in more qualified leads
  • Increase brand awareness
  • Enhance your mobile marketing efforts
  • Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.

PPC Agency That Delivers Positive Results

Our PPC management company has been providing numerous businesses with full-service pay per click solutions that improve market performance. Our PPC advertising agency utilizes data and analytics to scale up your campaign and achieve your marketing goals.

Discover how our PPC management agency has transformed the digital marketing game for the biggest industry players:

PPC Agency That Delivers Positive Results

Email Marketing

Expand your online reach and generate more lead conversion opportunities with Auxortech’s email marketing solutions. Our social media marketing company integrates email marketing with your SMM tactics to create an unparalleled customer experience. We analyze your niche market, determine your prospects’ pain points and craft email content, SMM strategy and Snapchat marketing plan that address their needs. Additionally, we show off your social media profiles in your emails to boost your engagement.

Content Writing

From your website and Instagram marketing platform to your Twitter and LinkedIn marketing page, all your digital channels require compelling, insightful content to convey your unique brand message. Entrust your content creation to our B2B social media marketing experts and get quality content that appeals to your audience. We perform extensive market research, adopt your brand voice and craft valuable content to increase your marketing success.

Online Reputation Management (ORM)

Don’t know how or where to begin your social media reputation management? Our Facebook social media marketing team partners with Rize Reviews to streamline your brand monitoring across social media channels and engage with your followers professionally. We post strategic social media content, encourage your best customers to leave online reviews on your preferred platforms and resolve issues that affect your reputation.

Conversion Rate Optimization (CRO)

Statistics show that only about 22 percent of businesses are satisfied with their social media conversion rates. Revamp your Snapchat social media marketing strategies and bolster your conversion success with help from AuxorTech. Our social media marketing firm optimizes your social media landing pages, creates strong calls-to-action (CTAs), tests your headlines and leverages various social media content, such as videos and images, to boost your conversion rate.

Link Building

At AuxorTech, we maximize LinkedIn social media marketing and other advertising platforms to advance your link building strategies. Our link building experts optimize your Pinterest marketing strategies, create pins that link back to your website, connect your brand with niche bloggers and share your content across Twitter social media marketing and other online platforms to support your lead generation efforts. We also submit your content to communities on your social networks to acquire quality backlinks.

ADA Compliance Services

As a customer-centric YouTube social media marketing company, accessibility is always at the forefront of our marketing efforts. Our team ensures your website and social media content are compliant with the Americans with Disabilities Act (ADA). We avoid using industry jargon in your content, include alternative text (Alt Text), transcripts and closed captions on digital media files and add image descriptions to facilitate equal access.

Amazon Marketing

Maximize TikTok marketing and other social media channels to promote your Amazon products and boost your sales. Auxortech’s social media marketing specialists retain a consistent and authentic tone in your copy, use compelling visuals, create and manage your Facebook marketing content calendar and measure your campaign results. We also test your Twitter marketing and other social media advertising methods and frequency to see which tactic works best for your brand.

eCommerce Marketing

Promote your eCommerce store across Instagram marketing platforms and social media channels to gain more online traction. We craft Facebook social media marketing promotional posts and share high-quality product images to generate more traffic and sales to your eCommerce store. Our team also leverages Pinterest social media marketing to boost your brand exposure and ensure your products show up via visual search.

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    Social Media Marketing Platforms

    As we transition to a digital world, traditional marketing methods are becoming more obsolete. As a result, many companies struggle to generate more business. Don’t wait until your competitors have taken over the digital realm before you level up your Twitter social media marketing game and other SMM efforts.

    Let us help you tap into the social market and find new conversion opportunities. Read on and discover how we leverage different social media platforms to boost your company’s competitive advantage:

    Facebook Marketing

    Facebook social media marketing is one of the most popular and low-cost forms of online marketing. Showcase your high level of customer support and steer traffic to your website with AuxorTech’s Facebook marketing services. Our Facebook advertising agency determines your marketing budget, manages your Facebook profile, optimizes Facebook ads, cleans up posts and performs regular Facebook optimization to expand your reach and establish your brand authority.

    Twitter Marketing

    Invest in Twitter social media marketing and see your brand go viral. As your dedicated Twitter advertising agency, we utilize data-tracking tools to measure your analytics, identify your target audience and create organic and paid Twitter marketing strategies that humanize your company and generate traffic to your online store. Trust our Twitter social media marketing team to develop a clear action plan that matches your objectives.

    Instagram Marketing

    Connect with more customers and build a community around your brand through Instagram social media marketing. AuxorTech’s Instagram advertising experts enhance your business profile, launch sponsored ads, post share-worthy images and content and leverage Instagram reels and IG stories to tell your brand story. Partner with our Instagram marketing agency and let us refine your Instagram social media marketing strategy with analytics.

    LinkedIn Marketing

    Our LinkedIn marketing agency is committed to establishing your professional reputation across social media channels. We believe that the right LinkedIn social media marketing strategy differentiates your brand from the competition. To ensure your LinkedIn social media marketing success, we manage your LinkedIn company page, craft valuable marketing posts, connect with industry leaders and implement LinkedIn marketing best practices.

    YouTube Marketing

    Statistics show that more than 90 percent of online shoppers discover a brand through YouTube marketing videos. Amp up your YouTube social media marketing strategy to capture your customers’ attention and compel them to take action. Our YouTube marketing company is here to help you learn more about your target audience, improve your video quality and make YouTube marketing content that resonates with your ideal customers.

    Pinterest Marketing

    Convert more browsers into customers with Auxortech’s Pinterest social media marketing solutions. Our Pinterest marketing specialists ensure each of your pins are categorized properly, include text overlay on images, craft convincing, keyword-optimized descriptions and utilize powerful CTAs. More importantly, we track your Pinterest analytics to determine your pin performance and improve your Pinterest marketing campaign.

    Snapchat Marketing

    Statistics show that more than 238 million people use Snapchat every day for entertainment and communication. Interact with more prospects and attract new followers through Snapchat social media marketing. At AuxorTech, we provide hourly consultations to help you generate valuable social media marketing ideas and ensure your Snapchat marketing tactics drive positive engagement.

    TikTok Marketing

    Need data-driven TikTok social media marketing tips and strategies? Our TikTok marketing firm offers hourly consultation with social media marketing specialists to help you maximize TikTok for Business. Fill out our contact form or call us to learn more about how to use TikTok for social media marketing.

    Social Media Marketing FAQs

    Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase. You must create a social presence for your business, so your existing and potential customers can review your online activity and engage with you in a more casual manner. Consumers who are not ready to purchase are likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.
    It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage. Furthermore, take into account the types of products and services you offer and find the platform that better suits your brand and messaging. And, lastly, account for your business goals and consider the platforms that better support you achieving them.
    This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. Frequency of posting and the time at which to post differ between social platforms. An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts.
    When you post content on social media, you are sharing information for your followers and the general public to see organically. However, an ad on social media is paid advertising. You can create your unique ad, target your audience by demographics and interests and ensure your brand is positioned in front of your ideal consumer.
    Some social channels offer you the option of boosting organic posts or promoting them for a nominal fee to guarantee more people see your post. This is a good idea for those posts that do particularly well or are promoting a special offer. On different platforms, you can set up an advertisement directly from the post to increase engagement or set up a more advanced ad through the channel’s advertising platform.

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